Post by account_disabled on Jan 9, 2024 5:11:13 GMT -5
businesses who reach out to companies like WordStream are agencies and advertisers who care deeply about their account performance and are taking action to improve their accounts, and thus are more likely to have been historically active in their account. I think there’s probably a large number of advertisers out there who are completely asleep at the switch and thus aren’t even showing up on my radar screen, and are likely to have even worse account activity. Why PPC Account Activity Matters While PPC can work for just about any kind of company, I’ve found that it almost never works on the first day.
Furthermore I’ve never seen a successful “set it and forget it” strategy. The reality is that no matter how good your account is, you can always do better. Here’s a summary of Whatsapp Mobile Number List different types of PPC account optimization activities and why they matter: PPC Account Optimization Thoughtful and consistent PPC account optimization activity is the path to achieving ROI from paid search. On the other hand, a “set it and forget it” strategy is a bit of a death spiral that generally results in a cycle of lower Quality Scores, which results in higher cost per clicks and lower ad position, which results in lower ROI, and ultimately failure.
For this reason I believe that PPC account activity even trumps Quality Score as the single most important PPC metric in your account. Thoughtful and consistent PPC optimization experiments is the path to doing well on all the other PPC key metrics. If I’ve convinced you in the importance of measuring and tracking your PPC account activity, here’s how to do it. Figuring Out Your Account Activity in Google Ads To figure out your account activity levels in Google Ads, find the Change History Tool, located in the Tools & Analysis tab, as shown here: AdWords Change History Report Set the date range to the time period you’re interested in, then click on the Download button to export the report in a CSV format.
Furthermore I’ve never seen a successful “set it and forget it” strategy. The reality is that no matter how good your account is, you can always do better. Here’s a summary of Whatsapp Mobile Number List different types of PPC account optimization activities and why they matter: PPC Account Optimization Thoughtful and consistent PPC account optimization activity is the path to achieving ROI from paid search. On the other hand, a “set it and forget it” strategy is a bit of a death spiral that generally results in a cycle of lower Quality Scores, which results in higher cost per clicks and lower ad position, which results in lower ROI, and ultimately failure.
For this reason I believe that PPC account activity even trumps Quality Score as the single most important PPC metric in your account. Thoughtful and consistent PPC optimization experiments is the path to doing well on all the other PPC key metrics. If I’ve convinced you in the importance of measuring and tracking your PPC account activity, here’s how to do it. Figuring Out Your Account Activity in Google Ads To figure out your account activity levels in Google Ads, find the Change History Tool, located in the Tools & Analysis tab, as shown here: AdWords Change History Report Set the date range to the time period you’re interested in, then click on the Download button to export the report in a CSV format.
