Post by account_disabled on Dec 3, 2023 5:48:01 GMT -5
TO APPEAR IN THE GOOGLE “KNOWLEDGE GRAPH” When a user performs a search, if Google believes that their intention is simply to learn about a topic, it accesses its database to collect the requested information and display it in the Knowledge Graph . With this, the search engine intends to improve the user experience by showing them the information they are looking for without having to navigate to different websites. knowledge-graph-seo In general, Google presents information extracted from reliable sources, which come from well-known and recognized websites, as is the case in the image below since the information comes from Wikipedia. But the authority of a site is not the only factor in appearing there.
The use of structured data can also help you position yourself in the Knowledge Graph . There are in particular 2 types of markup that you can implement on your site to try to appear in the Knowledge Graph: “ Organization ” : in order to provide information about the company, such as Phone Number List its year of creation, its founder(s) or the location of the head office. “ Person ” : in order to provide information on the directors of a company, such as their academic backgrounds, or their places and dates of birth. structured-data-organization-knowledge-graph-seo There are other methods you can use to appear in the Knowledge Graph , such as creating and optimizing a Google My Business listing or Wikipedia page for your business.
3. HOW TO WRITE AND IMPLEMENT STRUCTURED DATA? To help search engines understand our content, we need to mark it up using precise vocabulary: that's the whole point of the Schema.org site . 3.1 USE SCHEMA.ORG, THE REFERENCE FOR WRITING STRUCTURED DATA Created in 2011 by Google, Bing, Yahoo and Yandex, Schema.org aims to help search engines deliver the best search results to users. To achieve this, Schema.org promotes a new vocabulary: that of structured data. This vocabulary includes more than 600 “diagrams” allowing you to identify events, places, articles, companies, recipes, products, prices, reviews, etc. At the technical level, schemas follow a hierarchy: they are classified according to the type to which a series of properties can be associated.
The use of structured data can also help you position yourself in the Knowledge Graph . There are in particular 2 types of markup that you can implement on your site to try to appear in the Knowledge Graph: “ Organization ” : in order to provide information about the company, such as Phone Number List its year of creation, its founder(s) or the location of the head office. “ Person ” : in order to provide information on the directors of a company, such as their academic backgrounds, or their places and dates of birth. structured-data-organization-knowledge-graph-seo There are other methods you can use to appear in the Knowledge Graph , such as creating and optimizing a Google My Business listing or Wikipedia page for your business.
3. HOW TO WRITE AND IMPLEMENT STRUCTURED DATA? To help search engines understand our content, we need to mark it up using precise vocabulary: that's the whole point of the Schema.org site . 3.1 USE SCHEMA.ORG, THE REFERENCE FOR WRITING STRUCTURED DATA Created in 2011 by Google, Bing, Yahoo and Yandex, Schema.org aims to help search engines deliver the best search results to users. To achieve this, Schema.org promotes a new vocabulary: that of structured data. This vocabulary includes more than 600 “diagrams” allowing you to identify events, places, articles, companies, recipes, products, prices, reviews, etc. At the technical level, schemas follow a hierarchy: they are classified according to the type to which a series of properties can be associated.
