Post by account_disabled on Dec 6, 2023 23:47:02 GMT -5
Businesses or niches that cannot be helped with a Google Ads campaign, but most of them, if you have the courage and patience to follow the agency's instructions, should achieve the desired results. . .Don't let bureaucracy stop them If there are two or three people in the company who must review, give their opinion and authorize the ads, keywords and editorials, you most likely have the risk of introducing a large degree of bureaucracy into your campaign.
Does it happen that what has already been approved must then be approved again when a manager, who had not been involved, gets involved? Does it happen that, not knowing the entire Digital Marketing Service basis of keyword research, those involved forcefully want the keywords that they determine to be used? Does it happen that to insert a tracking and measurement code, it takes weeks from the IT area or the site developer.
If there are people playing power games or wanting to show that they know more than the experts and they are dedicated to blocking, changing, criticizing or attacking what the agency has done, your bureaucracy is going to kill your campaign. There is no solution to bureaucracy, but you can detect it. Do everything in your power to stop it because it can be the main obstacle for the campaign to work.
Does it happen that what has already been approved must then be approved again when a manager, who had not been involved, gets involved? Does it happen that, not knowing the entire Digital Marketing Service basis of keyword research, those involved forcefully want the keywords that they determine to be used? Does it happen that to insert a tracking and measurement code, it takes weeks from the IT area or the site developer.
If there are people playing power games or wanting to show that they know more than the experts and they are dedicated to blocking, changing, criticizing or attacking what the agency has done, your bureaucracy is going to kill your campaign. There is no solution to bureaucracy, but you can detect it. Do everything in your power to stop it because it can be the main obstacle for the campaign to work.
