Post by account_disabled on Dec 3, 2023 5:46:08 GMT -5
Competition is always tougher in Google results pages: according to a Hubspot study carried out in 2020, 64% of marketers are actively working on the SEO of their site . We must therefore keep up to date with new developments and, above all, implement current best practices to gain visibility. And some of them are particularly effective. How about discovering a way to take up more space in search engine results pages? This is possible through the use of structured data. Implementing structured data is an excellent practice for optimizing your SEO strategy. This will allow your website to gain visibility, thus increasing your click-through rate in the results pages. Want to know how to do it? By the end of this guide written by our SEO experts , you will be able to implement structured data, and your website will reap the rewards.
What is structured data in SEO? Why use this markup on your website? Appearance in search engine “Rich Snippets” Appearance in Google’s “ Knowledge Graph ” How to write and implement structured data? Use Schema.org, the reference for writing structured data What structured Phone Number List data formats do search engines understand? How to add structured data to your site? Some tools and resources to help you implement structured data What are the different types of structured data understood by search engines? How can structured data markup help an SEO strategy? 1. WHAT IS STRUCTURED DATA IN SEO? Structured data is a snippet of code or markup added to a page on your website.
They provide search engines with more information and context about the type of content presented on the web page in question. With these code snippets, it is therefore easier for indexing robots to understand the content. Above all, we should not deprive ourselves of helping those who judge the quality and rank websites in the results pages. We already explained their importance to you in our article “ How does a search engine work? ". Here is a concrete example of the implementation of structured data on the home page of our site. structured-data-organization-my-little-big-web Here, it is the “ Organization ” structured data, which presents the My Little Big Web company and its different characteristics to Google: The name of the company, The URL of the website, The different social networks linked to the company, The description of the company, Its logo, Etc… As you can see, this data is present within the code of the page but you will not see it on our site: it is invisible to the user, but is well read by indexing robots.
What is structured data in SEO? Why use this markup on your website? Appearance in search engine “Rich Snippets” Appearance in Google’s “ Knowledge Graph ” How to write and implement structured data? Use Schema.org, the reference for writing structured data What structured Phone Number List data formats do search engines understand? How to add structured data to your site? Some tools and resources to help you implement structured data What are the different types of structured data understood by search engines? How can structured data markup help an SEO strategy? 1. WHAT IS STRUCTURED DATA IN SEO? Structured data is a snippet of code or markup added to a page on your website.
They provide search engines with more information and context about the type of content presented on the web page in question. With these code snippets, it is therefore easier for indexing robots to understand the content. Above all, we should not deprive ourselves of helping those who judge the quality and rank websites in the results pages. We already explained their importance to you in our article “ How does a search engine work? ". Here is a concrete example of the implementation of structured data on the home page of our site. structured-data-organization-my-little-big-web Here, it is the “ Organization ” structured data, which presents the My Little Big Web company and its different characteristics to Google: The name of the company, The URL of the website, The different social networks linked to the company, The description of the company, Its logo, Etc… As you can see, this data is present within the code of the page but you will not see it on our site: it is invisible to the user, but is well read by indexing robots.
